The results of our 2019 C-Suite Marketing and Technology Survey are in. GRMA conducted research to gain perspective on how C-suite leaders are projecting a three year outlook with regards to growth and marketing/ad investments, channel mix, marketing tech stacks, data optimization, C-suite skill sets, talent management and more. This data represents the collective input of our GRMA C-suite community revealing the challenges and opportunities they will encounter in 2019 and beyond.
Expected Revenue Growth
Q1. In three years your total revenue will be?
Expected A/S Ratio Change
Q2. In three years, your marketing spend as a percent of total sales (A/S ratio) will be?
Q3. How are you planning to shift your marketing investments over the next three years?
Please indicate either an increase or decrease as a percent of the current total spend in each category.