Author Archive for: bharlam
EVP, Chief Marketing Officer // Hudson Bay Company
Bari Harlam is Chief Marketing Officer at Hudson’s Bay Company. Prior to joining HBC, Ms. Harlam served as the Executive Vice President of Membership Marketing for BJ’s Wholesale Club. Prior to that, she was the Chief Marketing Officer of Swipely (now Upserve). Before Swipely, she served as the Senior Vice President of Marketing for CVS Health Corporation, where she built and launched CVS/pharmacy’s ExtraCare program, the largest retail loyalty program in the world.
Ms. Harlam has an established academic career having served on the Faculty of Marketing at The Wharton School, University of Pennsylvania, Columbia’s Graduate School and the University of Rhode Island. She serves as a Board Director for Eastern Bank.
Ms. Harlam received her B.S., Masters, and Ph.D. from The University of Pennsylvania, The Wharton School.