Author Archive for: Chris Schembri

Chris Schembri created Aletheia Marketing & Media in 2018, with a proven track record of success in media strategy and planning, and a deep understanding of delivering effective marketing strategy, messaging optimization and values-based research among other disciplines.

Most recently Mr. Schembri served as Chief Operating Officer - Camelot Strategic Marketing & Media overseeing the strategic planning, buying and business results for Southwest Airlines, Main Event and Grupo LALA among others. Prior to Camelot, Schembri served as Vice President—AT&T Media Services, where he led all media planning and buying for AT&T, managing resources of $1.8 Billion annually. Chris also held senior positions with Discovery Networks and J Walter Thompson, Detroit.

In 2008, he was named one of Advertising Age’s Media Mavens. Also in 2008, he and his team were awarded a Silver Effie for the efforts supporting the debut of Planet Earth. Mr. Schembri was also awarded “Professor of the Year” for three consecutive years as professor of Marketing Strategy for the University of Windsor.