Author Archive for: Chris Wilson
Chief Commercial Officer // Comscore
Chris Wilson developed a reputation as a visionary in the research industry by working daily to create the television measurement products of the future.
In his role as Chief Commercial Officer at Comscore, he highlights that his mission is to expand the development of new products and services to measure TV on all platforms and to improve the integration of digital, TV, and cross-platform sales operations through good and consistent practices in Comscore business teams. In this role, Chris oversees the Sales, Commercial and Marketing teams, along with the International Business.
Throughout his career, Chris played an important role in the growth and evolution of television metering. Prior to his role at Comscore, he served as Executive Vice President for National TV Products at Comscore and Rentrak; Senior Vice President of Sales at Scarborough Research Company; President of Experian Research Services; President and COO of Simmons Market Research Bureau and CEO and President of LogicLab, a division of Merkle LLC.
When not working on building and maintaining key strategic relationships with advertisers, agencies, and national television networks, Chris enjoys playing golf and scuba diving. He lives in New Jersey with his wife, three children, a dog, and a horse.