George is co-founder and CEO of OfferFit. OfferFit uses self-learning AI to automate the process of experimentation, allowing marketers to test & learn at a radically faster pace than with A/B tests. Before founding OfferFit, George was an Associate Partner with McKinsey & Company, where he led transformations of some of the world’s largest companies. Previously, George co-founded Reasoning Mind, a technology company whose products are used today by over 1,000,000 users. He holds a math PhD from Cornell.
