Author Archive for: jglennon
SVP, Sales & Business Development // Vibes
Having spent two decades in mobile marketing through Europe and North America, John is one of the industry’s top experts. John heads up sales and business development for Vibes. Over the last decade and a half, he has run thousands of campaigns across dozens of countries, with everything from the first ever CPG on pack mobile campaign (Kit-Kat UK), through Jay-Z text to screen in concert and just about every ringtone, video and social networking integration known to man under his belt. Now he is helping brands like Chipotle drive their fans into restaurants – millions at a time per campaign.
What John loves most about mobile is SMS’ ability to act as the true mobile workhorse in the marketplace. Even with all the innovation in mobile, SMS remains the true engine, powering a car with an ever-changing vehicle body.