Author Archive for: Karen Coppola
EVP, Chief Marketing Officer // The TJX Companies
After growing up and attending college in my home state of Pennsylvania, I moved to Boston, MA to attend Graduate School. Upon completion I began work at a marketing agency -- where I fell in love with Retail Marketing.
I joined TJX in 1988 as an Advertising Manager focused on the TJMaxx brand. At the time TJMaxx had around 200 stores. Fast forward a number of years and various Marketing roles and I was promoted to Chief Marketing Officer in 2012. I have had the opportunity to be part of amazing growth within a company full of energy, passion and amazing peers -- from acquisitions (Marshalls 1994), to starting up companies (HomeGoods 1999), to expanding the business to Europe and beyond (TKMaxx 1994) and many more, my time at TJX has been everything I could ask of a career.
Today TJX is the leading global off-price apparel and home fashions retailer. Ranked 85 among Fortune 500 companies, at the end of fiscal year 2019 the company had over $39 Billion in revenue, and operated over 4,300 stores in 49 states, nine countries located on three continents, as well as three e-commerce sites, and employed approximately 270,000 Associates. We operate TJMaxx, Marshalls, HomeGoods, Sierra and Homesense in the U.S.; Winners, HomeSense and Marshalls in Canada, and TKMaxx in U.K., Ireland, Germany, Poland, Austria, the Netherlands and Australia as well as Homesense in U.K. and Ireland.
Having been a part of various leadership teams at TJX and having a front row seat to over $30 Billion in revenue growth has not only been a privilege, it’s been a ton of fun. I have enjoyed every minute, and cherish the relationships, learnings, and laughs I’ve been able to have along the way.
I have often said that I’ve had the most fortunate career, but I’m equally proud of the balance I achieved being a leader in a growing public company with my most important role in life…being a mother of two and a wife to my husband of 27 years. As my children are nearing adulthood, I’m excited to take the time to travel, spend time on the water, and continue my passions, both in, and outside of work.
I was pretty certain I found what I wanted to do, at the place I wanted to be, when I joined TJX in 1988 – and thankfully, I was right.