Author Archive for: Kevin McCarthy

Kevin is a seasoned data and digital media executive, who most recently built sold a digital marketing services business to Zeta Global, where he now serves as Head of Business Development. Zeta, a cloud-based technology company that empowers brands to acquire, grow and retain customers, recently went public in 2021 (NYSE: ZETA).

Prior to that, Kevin served as Head of Digital at TransUnion, the global information and insights company (and credit bureau) that is also a leader in identity, where he led product development, sales and M&A efforts for this market leader. Over the course of his career, Kevin has served in a number of executive and sales leadership positions for the likes of Conversant (acquired by Epsilon), HubLogix (acquired by ChannelAdvisor), Imagitas (acquired by Pitney Bowes) and USA TODAY, a Gannett Company.

He has a proven track record cross a wide variety of disciplines, with particular success in “startup” and fix-it” situations and a strong grasp of the data, identity and digital technology space.

Kevin received a BSJ in Journalism (minor in Business) from the University of Kansas and now lives in Atlanta with his wife Shaun and their two children.