Lynn serves as Partner & COO of ChangeUp, an independent retail experience agency that has connected customers with unforgettable brands for over 40 years. In this role, she leads growth and innovation initiatives including business development, insights & strategy, design, and architecture. With two offices and 100 experts working across a variety of industries, she brings together the best team in the business to drive change for fast moving brands.
With a passion for all things retail, she has been an entrepreneur, worked as CMO/EVP of Interbrand Retail, and led design projects at Kroger and Limited Brands. She has spoken at various global industry events, and served on the boards for several industry organizations, including design:retail, American Marketing Association, and National Retail Federation.
