Author Archive for: Peter Callahan
GVP, Business Development // Zeta Global
Peter is a digital pioneer with over 20 years’ experience inventing, scaling and transforming his clients businesses. At ZETA, Peter oversees new business development and is a valued advisor and collaborator to some of the world’s leading CXO’s with a focus for shaping Retail & eCommerce brands first party data strategies.
Prior to joining ZETA, Peter was Founder & President of ARKLE, a digital strategy firm focused on Digital transformation projects architecting Enterprise data platforms and mar-tech software decisions for brands looking to connect and liberate their data. Brands that Peter served directly over include Gap Inc., Williams Sonoma, J. Crew Group, Eddie Bauer, Nordstrom, Dorel Sports, and Ferguson, Inc.,
Prior to founding Arkle, Peter held GM/Leadership & Business Development roles in some of the most successful companies in Digital Marketing & Technology, including Conversant & Razorfish (now part of Publicis) and led the building of the global consulting arm for Omniture Test & Target (now Adobe Target).
Peter operates out of the company headquarters in San Mateo, smack dab between San Francisco and Palo Alto, California.