Author Archive for: Pete Cowing
VP, Strategic Sales, North America // Attentive
Pete Cowing is a seasoned professional with over 20 years of experience in the SaaS MarTech industry. Currently serving as Vice President of Sales, Americas at Attentive, Pete has honed his expertise in Retail and e-Commerce through a career marked by impactful contributions and strategic leadership.
He initially developed his passion for Retail and e-Commerce while leading the Retail and Distribution Sector in Northern California for IBM Global Services and Lawson Software (now Infor). He then blended this passion with MarTech while leading sales teams at Marketo, Blueshift, Contentful, and now Attentive.
Pete lives in the San Francisco Bay Area and holds a BA and MBA from the University of California, Berkeley.