Rich Givone serves as Senior Vice President with SMG, leading the team responsible for ensuring SMG’s new client needs are thoroughly understood and met before launching. With varied experience as an entrepreneur and senior leader of multi-billion-dollar organizations, Rich has held executive-level roles in digital marketing companies focused on delivering highly personalized customer experiences for over 20 years. Early on, Rich recognized the need for easy-to-implement, consumer-friendly solutions to meet customers' needs regardless of whether they interacted in-store or digitally, and made it his mission to focus on providing outstanding solutions that can be deployed with measurable impact. Rich has a solid reputation for using data to inform strategic decisions, building long-term partnerships with clients, and seeking to develop the right solution to fit the needs of each client, whose needs are often highly unique. He lives with his wife, two kids, and dog in Nazareth, PA.
