Cardlytics Sees Uptick in Post-Crisis Spending

Key findings, based on US consumer spend, are as follows:

  • Spend is beginning to recover: Across all industries, year-over-year (YOY) spend is trending up from a low point of -34.3% in late March to -21.4% in late April.
  • Smaller DMAs are embracing online shopping: Smaller markets saw the fastest growth in eCommerce spend between mid-March and late-April, while larger cities where online shopping was already popular saw a surprising decline (NYC: -2%, SF: -1%).
  • Select industries are benefiting from shelter-in-place orders: Some sectors saw significant YOY growth between mid-March and late-April, including grocery (+27%), restaurant delivery (+65%), online-only (+34%), gaming (+33%) and streaming (+24%).
  • On-demand fitness is thriving: Since the pandemic hit, on-demand workout spend jumped 125% vs. spend at traditional gyms (-72%) and boutique studios (-69%).

To view the full study, please download the PDF below.


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