https://www.thegrma.com/wp-content/uploads/2020/05/11469888065_981622bfc1_k.jpg 1365 2048 Pat Dermody /wp-content/uploads/2016/12/grma-logo-272.png Pat Dermody2020-05-26 17:05:252020-05-26 18:39:09Cardlytics Sees Uptick in Post-Crisis Spending
Key findings, based on US consumer spend, are as follows:
- Spend is beginning to recover: Across all industries, year-over-year (YOY) spend is trending up from a low point of -34.3% in late March to -21.4% in late April.
- Smaller DMAs are embracing online shopping: Smaller markets saw the fastest growth in eCommerce spend between mid-March and late-April, while larger cities where online shopping was already popular saw a surprising decline (NYC: -2%, SF: -1%).
- Select industries are benefiting from shelter-in-place orders: Some sectors saw significant YOY growth between mid-March and late-April, including grocery (+27%), restaurant delivery (+65%), online-only (+34%), gaming (+33%) and streaming (+24%).
- On-demand fitness is thriving: Since the pandemic hit, on-demand workout spend jumped 125% vs. spend at traditional gyms (-72%) and boutique studios (-69%).
To view the full study, please download the PDF below.