Aimia Inc. (TSX: AIM) is a global data-driven marketing and loyalty analytics company, providing clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. Aimia partners with companies to help generate, collect and analyze customer data and build actionable insights. Aimia’s proprietary SmartJourneyTM is a customer-centric methodology identifying key segments and their brand experiences at moments of truth to guide individualized loyalty paths to scale. For more information about Aimia, visit