Claritas

Claritas has been a trailblazer in advanced machine learning technology for consumer understanding and marketing effectiveness since its inception more than 50 years ago. Claritas provides an integrated marketing optimization platform that enables marketers to enhance ROI by pinpointing ideal audiences, executing precise multichannel marketing engagements, and optimizing media spend across online and offline channels. With an accuracy-first foundation, the robust Claritas Identity Graph paired with patented Artificial Intelligence for real-time optimization, the proprietary data set includes 100% of U.S. adult consumers, over 1 billion devices and 10,000+ demographic and behavioral insights, measuring over half a trillion consumer interactions each year for nearly 10,000 marketers.