David is Executive Vice President of Marketing at Rite Aid, where his responsibilities include brand strategy, digital marketing, loyalty, print, broadcast, e-commerce and the ongoing development of Rite Aid’s private brands. David has spearheaded Rite Aid’s digital transformation with a highly focused customer centric approach to media planning and communications.
David initially joined Rite Aid in April 2014 as Senior Vice President of Brand Development and Innovation. He is responsible for the launch of five exclusive private brands, including the company’s premium consumables brand, Dreamhouse and a line of better-for-you products.
David has a passion for retail along with vast experience at start-ups and Fortune 100 companies. Prior to joining Rite Aid, David was CEO at Self-Health Nation, a health and wellness start-up focused on health enthusiasts. He has held various senior marketing positions at companies such as AC Moore, where he served as Executive Vice President and Chief Marketing and Merchandising Officer. He also led all marketing at Michaels Arts & Crafts as Senior Vice President and was responsible for all retail marketing for North America at Office Depot.