Greg Bogich joined Mspark in October 2014 as Senior Vice President, National Accounts, with more than 30 years of sales and marketing expertise in traditional and digital media, strategy development and execution, revenue generation, customer segmentation and acquisition, sales process reengineering, business development, and organizational change. He has successfully led large teams while working with some of the world’s leading advertisers across multiple industries, including consumer packaged goods, retail, food service, telecommunications and direct response.
Prior to Mspark, Mr. Bogich worked for Livonia, Mich.-based Valassis Communications, where he most recently served as Senior Vice President, Digital Media. Also at Valassis Communications, he was Vice President, New Business Development, and before that, Director, Retail Marketing. Additionally, Mr. Bogich held senior management roles at Pittsburgh, Pa.-based companies Market Place Print, a media-buying agency owned by ad agency MARC USA, and J. Edward Connelly Associates, a privately owned sales and marketing conglomerate.