Linda Duncombe, Managing Director, Global Head of Growth, Chief Marketing Officer, Citi FinTech

Linda Duncombe

Linda Duncombe is the executive vice president of marketing and product strategies for City National Bank, America’s Premier Private and Business Bank.

Duncombe joined City National on January 2, 2019. She leads a team that is responsible for advancing the company’s brand, articulating its value proposition and supporting business development. She oversees marketing, client experience, advertising and communications as well as digital channels, product development, credit cards and multicultural outreach.

Duncombe brings City National 16 years of financial services marketing experience that includes business and private banking. She was previously the global head of design for Citibank’s Global Consumer Bank and the chief marketing officer and head of growth for Citi FinTech, the bank’s innovation arm where she oversaw Citi FinTech’s Marketing, Client Experience, Insights and Acceleration and led the Citi Design team, a unique function that integrates the Citi FinTech and Consumer organizations to deliver a radically simple, connected digital and mobile experience for Citi’s clients and drives consistent business growth for the Consumer Bank.  Additionally, Linda also led Citi’s global activity for FinTech Acceleration which includes the strategy of expanding our partnership with the developer community.

Prior to joining Citi FinTech Linda was the Global Head of Social, Content and Digital Marketing for the Global Consumer Bank, where Linda was responsible for championing brand consistency and digital acceleration across Citi’s lines of business globally, overseeing the digital partnerships, global acquisition strategy, social media and content marketing efforts.

Prior to her move to the U.S. in 2015, Duncombe served as the Head of Customer Franchise at Citi Australia, where she was instrumental in helping transform the organization into a customer-first business.  She oversaw every aspect of the customer experience in the Australia market, including strategy development, data analytics, business learning, complaint resolution, seamless service initiatives and customer communications.  In addition, she spearheaded brand development, customer marketing, digital acquisition and servicing – and was responsible for managing Citi’s Australian partnerships and sponsorships portfolio, including the highly regarded Citibank Dining Program.