Teresa Caro, SVP, Marketing, Fortiva

Teresa Caro

As Senior Vice President, Marketing for Atlanticus, Teresa Caro brings over 20 years of strategic marketing experience in the digital and traditional space, including direct mail, email, social, and analytics. Teresa plays an instrumental role in defining how Atlanticus and its brands can improve cardholder acquisition, activation, and usage; strengthen loyalty; and increase advocacy through the use of traditional and digital marketing tactics and technology. Prior to joining Atlanticus, Teresa held leadership roles at leading agencies: Senior Vice President of Social and Content Marketing for Engauge (acquired by Publicis and merged with Moxie), as well as the Head of Strategy for the southeast region of Razorfish. She is also a past-president of the Atlanta Interactive Marketing Association (AiMA). @teresacaro